Our Process

Our extensive technical knowledge combined with our ability to gain the required information in a non-technical manner, has lead us to become one of Boston's leading web development companies. Our technically versed professionals will ensure that all of your questions and concerns are addressed at your technical comfort level.

Discovery
During discovery, our staff will conduct an interview to evaluate the types of services you require. Our staff will then evaluate the data collected during the interview and present any additional findings, questions and/or concerns during a follow-up discussion. A few items that are taken into account are:

• Current Search Engine Ranks
• Current Conversion Analysis
• Current Site Management Methods (i.e. Content Management Systems, Retainers, In-house Developers, etc.)
• Existing Web-Based Business Practices
• Branding Strategies, Marketing, PR (current and future plans)
• Expandability Requirements
• Hosting Limitations / Requirements

Strategy
Understanding your brand, market and target audience is a vital asset to producing the correct website design and functionality. During this phase of the process, we generally work with our client's marketing team or seek outside expertise from one of our marketing experts.

Design
Before creating a layout, our designers typically conduct a pre-design interview with our clients. This critical step provides our clients with the opportunity to express any design requirements and expectations they may have.

Cutup & Development
The term "cutup" refers to the process of turning the design image to a partially functional website. Once the cutup is completed, our clients are provided with a link to our internal Q&A servers. This URL allows our clients to review the progress of development and provides a solid testing environment once the development is completed.

Site Review
Our clients use the URL provided to them in the cutup phase to review the completed website. During this phase, our clients have the opportunity to see the website in a fully functional state.

Launch and Future Management
Our launch process includes website migration to the production (live) server, modification of domain name servers, configuration of our name servers, email setup and training on any custom applications we've implemented. We can take care of everything for you, without experiencing downtime.
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